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6 Innovative Ways Brands are Using Real Experiences to Create Sharable Content
In a continually evolving social media landscape, consumers are becoming less willing to sit through corporate trade driving videos prompting a purchase
How to Get Social Media Buy-in from your Organisation
Daniel talks us through getting leadership buy in to key digital transformation projects by answering some of the tough questions you might be asked.
Digital Retail: Grocery Insights
Mentions of online grocery shopping have roughly doubled since the beginning of the year in the US market, reflecting the fast changes in the market.
Establishing your brand’s social media voice
When developing your social media activity it’s important to ensure that all of your communication is aligned to your existing brand and consistently demonstrates your values
Why Including Social Feeds in Search is Bad for Consumers
The inclusion of Twitter feeds in Google search results may seem vaguely interesting on first inspection, and its impact on search results is at best speculative
How to Maximise Your Facebook Reach
Ciaran and Daniel share their top tips on how to increase the reach of your digital content in Facebook
Discover Twitter's Periscope
Daniel introduces us to Periscope, a great new tool from Twitter that enables you to broadcast live video events directly from your mobile.
Social Media Insights, The Brandwatch Interview
Daniel talks to Joel Windels, VP of Inbound Marketing at Brandwatch, about the company’s rapid growth and their ethos and culture that underpins building a community of active global users.
Content Marketing - Maximising Engagement Infographic
Top tips for maximising the impact of your Content Marketing that looks at understanding the user journey,
Maximising Traffic - Content Titles for Social Impact and SEO
This post outlines how to maximise the impact of your content by using content titles for high social impact and to maximise search traffic.
Instagram for Business - top tips and measurement challenges
In this blog we explore how we can use Instagram to help achieve our business objectives and how we can address some of the challenges of measuring what impact our efforts are having.
Paid Social Media/Native Advertising and When to Use it
In this post I’ll outline exactly what we mean by paid social media/native advertising and when it is most appropriate to use it.