DIGITAL MARKETING RESOURCES

Daniel and Ciaran are back with a selection of their favourite digital marketing tool discoveries for you to explore and evaluate.

Without using tracking code for you website links, Google analytics won’t be giving full details on the effectiveness of your digital marketing efforts.

Goals in Google Analytics allow you to get the most out of the tool and really start to work out the Return On Investment (ROI) of your digital channels.

The key insight at the heart of the campaign is that 76% of people watching the Champions League (a European football tournament) where watching it alone at home

6 big brand social media fails & when does a fail become a WIN?

In a continually evolving social media landscape, consumers are becoming less willing to sit through corporate trade driving videos prompting a purchase

Daniel talks us through getting leadership buy in to key digital transformation projects by answering some of the tough questions you might be asked.

Daniel and Ciaran discuss some of the new targeting options available to marketers on Google Adwords, Facebook and other social platforms

Ciaran talks to Kristin Naragon, Director of Email Solutions at Adobe, about their research into both consumer and marketing professionals use of email marketing and the interesting insights it provided.

Ciaran talks to Daniel about Google Tag Manager and provides us with an outline of what it does and how to use it, and we discuss some of the more advanced features and ways to make use of this fab free tool.

Mentions of online grocery shopping have roughly doubled since the beginning of the year in the US market, reflecting the fast changes in the market.