Social Media

We explore how the University of Manchester are using Hootsuite’s Amplify App to engage senior staff advocates to help spread the word on the University’s amazing research and campaign initiatives.

Ciaran speaks to Anders Ankarlid from A Good Company, whose original research into Influencer marketing exposed potential large scale misuse of false social media metrics from an alarming number of online Influencers

Is your influencer marketing programme being scammed by influencers gaming social algorithms with fake followers and fake interactions? Ciaran and Daniel explore fake social accounts and followers and fake interactions.

Discover TikTok, who is using it, and how marketers are tapping into the app’s user base to promote their brands. It’s the vast new social platform used by Coca-Cola, Calvin Klein and Jimmy Fallon – but is TikTok viable as a marketing channel?

The honeycomb model is a tool for understanding how social media works, especially from a digital marketing strategy perspective. Join us as we explore the honeycomb’s meaning, its origins, and how you can use it in your marketing work.

Daniel and Ciaran discuss the importance of advocates of your brand. How do you build advocacy? How do you keep your online connections genuine and still communicate at scale?

Daniel explores how marketers can make use of their own personal brand via LinkedIn profiles to full effect.

We talk to author Michelle Carvill who share's her learning and tips for live video broadcasts on Facebook Live and other social media channels.

Ciaran talks to Michelle Carvill acclaimed author and founder of digital marketing and social media agency Carvill Creative.

How well are your social media campaigns performing? How much revenue are they driving? Are they engaging the right kinds of customer?

What is dark social, how can we measure it, and what does it mean for your marketing strategy?

Making use of Facebook Messenger and automating a number of one to one conversations using messenger bot services like ManyChat can be a great way to introduce new customers to your product offerings. Listen in and find out how to harness the power of Facebook Messenger for your marketing.