DIGITAL MARKETING RESOURCES

Compressing a website’s image files is one of the quickest and easiest ways to make that site load faster for users. Join us as we explore Squoosh, new tool that could make the compression process more effective and accessible than ever.

We talk to Oli Gardner from Unbounce, who back in January 2018 set himself the mission to create content that drives both product awareness and conversion rates through the roof.

The original and most fundamental of the “4 C’s” frameworks is the 4 C’s of the marketing mix (Lauterborn, 1990), which sets out four crucial factors which can determine whether or not the marketing of a product or brand is successful.

Daniel and Ciaran discuss the importance of advocates of your brand. How do you build advocacy? How do you keep your online connections genuine and still communicate at scale?

Daniel explores how marketers can make use of their own personal brand via LinkedIn profiles to full effect.

Daniel and Ciaran are back with a brand new 'tips and tools' episode of tools we have been making use of and loving recently including a whole bunch of tools making use of artificial intelligence to save you time and money

The 7 Ps of marketing are a set of key principles that belong at the very heart of your marketing strategy.

What is a SWOT or TOWS analysis? How are they carried out? How can you use them to improve your digital marketing strategy?

We speak to Philip Storey from Enchant Agency who specialises in helping brands to improve their email marketing. Philip walks us through email optimisation

What’s the difference between a first-party cookie and a third-party cookie, why is the distinction between the two important for digital marketers

Ciaran speaks to podcasting veteran and expert Rob Walch from Libsyn, The world's largest leading podcast network.