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DIGITAL MARKETING RESOURCES

'Complete Guide to Search Engine Optimization' E-book Launches
Episode 69 The Digital Marketing Podcast
Digital Strategy, SEO, Social Media
Our first book launches on Amazon... Yep - it's taken us a year to put it together, fill it with as many useful tips and advice on search engine optimization as we can and format it correctly for Amazon.
Digital strategy interview with Dave Chaffey
Episode 68 Digital Marketing Podcast
Digital Strategy
Daniel talks to digital marketing author, trainer and consultant Dr Dave Chaffey about how you should create a digital business strategy using the SOSTAC(R) and PRACE frameworks to give your business the edge.
Digital Marketing News - Improve your content visibility with images
SEO
We’ve been talking about the increase in the popularity of pictures and video content for quite a while and we’re now starting to see how some of our favourite social networks are preparing themselves for a world where images are the main driver for content and sharing.
The Secret of how to view your Competition's Social Media Analytics
Episode 67 Digital Marketing Podcast
Analytics & Data, Digital Strategy, Social Media
Episode 67 of the Digital Marketing podcast. Learn how to benchmark your competitors social media performance by using their URL shortening
Digital Marketing News - An Infographics Guide to Effective Blogging
Tools & Trends
While suffering a particularly frustrating episode of writer's block I decided to venture outside of my usual sources for inspiration.
How to run a Successful Social Media Customer Service Operation
Episode 66 Digital Marketing Podcast
Digital Strategy, Social Media
In episode 66 Ciaran talks to Bian Salins, Head of Social Media Innovation for BT Customer Service. [free_membership_short_text short_text="get your free membership now - absolutely no credit card required" long_text=" <ul> <li>The Digital Marketing Toolkit</li> <li>Exclusive live video...
CIM Social Media Benchmark Wave 2 Exclusive
Episode 65 Digital Marketing Podcast
Digital Strategy, Social Media
Daniel caught up with Thomas Brown, Head of Insights at the Chartered Institute of Marketing (CIM) to get the low down on the second wave of the CIM’s Social Media Benchmark 9 days before the report is out.
A quick guide to podcasting for marketing
The Digital Marketing Podcast
General Marketing
Ciaran talks to Andy White, an experienced professional podcast producer. They explore how Andy got into podcasting and discuss some top tips for getting into podcasting including how to conduct interviews
ROI, Attribution Modelling and Google Multi-Channel Funnels
Analytics & Data
The emergence of free and low cost analytics tools that help us truly understand our customers (and potential customers) are now widely available
Digital Marketing News - Facebook app store will focus on mobile development.
Tools & Trends, Social Media
Facebook isn’t slowing down as it kicks off its IPO roadshow and has launched a brand new app store featuring apps which utilise its Connect feature.
#Fail - 50 Top Social Media Screwups and How to Avoid Being the Next One
Episode 64 Digital Marketing Podcast
Digital Strategy, Social Media
Episode 64, Ciaran speaks to Matthew Yeomans about his new Ebook #Fail The 50 Greatest Social Media Screw-Ups and how to avoid being the next one
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