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Digital Strategy

An Introduction to Agile Working
What is Agile, and how can it be used to help get things done quickly in a fast-paced environment?
Just how big is the UK’s Digital Skills Gap?
Businesses in the UK are facing a digital skills crisis. Our venerable education system is struggling to produce enough skilled tech specialists to meet demand,
5 Examples of Incredible Social Media Community Management
Every social media page, profile and group has the potential to become the focal point of a vibrant digital community.
What is Google Surveys?
Google has enhanced its consumer research offering for pay-as-you-go users with the launch of a new Google Analytics Solutions product, Google Surveys.
5 Approaches to Structuring a Digital Marketing Team
Digital marketing is such a fresh, fluid and ill-defined field that organising a full team of digital marketers can be a real headache.
Digital Marketing Case Study: Panasonic’s “Life is Electric”
This is Panasonic’s entry for the Brand Collateral category at the Design Lions Grand Prix: “Life is Electric”.
Social Media Crisis Management
This article gives you a step by step guide to managing a social media crisis should one occur, but also looks a at structured approached to avoid them happening in the first place.
Facebook Bots and Artificial Intelligence in Digital Marketing
Digital marketing ‘bots’ and ‘AI’s are just scripts, integrated into an app interface.
Digital Marketing on a Zero Budget
Following a question from Rick Toon, podcast listener on our LinkedIn group, Daniel talks us through how he’d approach the essentials of digital marketing in terms of services and essentials you should be using.
How to Grow a Thriving Digital Culture at Your Company
A business should be a little community unto itself, with its own traditions, social structure and – perhaps most importantly – culture.
Tips for Nailing the Right Tone of Voice for Digital
Human speech is bewildering in its variety. Our utterances range from phatic conversations to funeral orations, from four-letter insults to declarations of undying love
Why is There a Digital Marketing Skills Gap – and How Can Your Business Bridge it?
Hiring a digital marketer for the first time must be a headache for HR managers.
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