Ciaran talks to Andy Rutter, a multimedia design lecturer at UCN ( a University in northern Denmark) about transmedia story telling. We explore what is it? and how is it being used as a technique to supercharge marketing campaigns and drive mass audience participation and engagement with the stories being told.
Check out these resources for to learn more about transmedia story telling.  Christy Dena,

Hunter shoots a bear ( not really transmedia story telling but we discussed it in the episode so here it is…)

Download Episode 72