Ciaran talks to Margherita Maspero, from SoAmpli, about effective social selling for B2B businesses. We explore how to use different social channels with the right marketing materials and Margherita shares some practical tips they use within their own B2B sales and marketing teams to build strong and effective connections with a whole variety businesses. We also explore ways to break down the traditional barriers that often exist between sales and marketing team, so they work in close collaboration together.

If you are interested in getting your sales teams to try out social selling, check out SoAmpli and their tools for social research and selling which are designed to take the hassle out of managing multiple platforms and allow sales to succeed at marketing and building your business through Social media engagement. So Ampli combines human and artificial intelligence to provide the best content for sales teams to share on social media, connecting them with relevant prospects

Useful Links

Find out more about SoAmpli

Download the Social Selling Tips eBook

Download Episode 167