Nearly every business could benefit from better local SEO, but it can be difficult to know where to start. 

Most businesses don’t even have a Google Business Profile or Bing Places account, let alone take advantage of the features they offer. If you’re not doing everything you can to optimise your website for local search, you’re losing business to your local competition.

Keep it Local

In this episode, Ciaran walks us through a comprehensive guide to local SEO that will help you get ahead of your local competition. Learn how to set up and optimise your local SEO using citations, as well as Online directory listings like Google business profiles and Bing Places.

Local SEO Tools And NAP

We learn about NAP and why it’s important for Local SEO and explore some tools to help manage one or hundreds of local profiles and keep them all up to date. We also share some great tools to help maximise your local SEO performance and manage multiple listings.

Also in this episode, Daniel baits Ciaran on his inability to deal with the name change of Google My Business to Google Business Profile. In Ciaran’s defence, we actually recorded this episode back in December when the name change was rather new.

Listen in for top tips on how to improve your local search results.

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Useful Links

Bright Local SEO

Moz Local


SEMRush Local SEO Tools

Social Pilot


Bing Places

Google Search Console Core web vitals