Note: Since recording and publishing this episode Microsoft have stopped this project. But you can find out more about this project and what it did on this Wikipedia article on Microsoft Tag

In Part 2 of this interview, we recorded back in August 2011, Microsoft TAG’s then Marketing Director, Jeff Somers talked us through some inspiring case studies of brands who are successfully creating and deploying killer mobile campaigns enhanced and tracked with the Microsoft TAG format. When we recorded this, these were some of their latest campaigns but you can find more recent success stories at:-

Download <a href="" _blank"="" rel="noopener noreferrer">Episode 51

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