Ciaran talks to US marketing author Tim Matthews about traditional marketing and its links and reach which goes deep into today’s digital marketing mix. We also talk about Tim’s brilliant book (and no we don’t say that lightly- it really is a very good read) “The Professional Marketer” which is a custom written guide for anyone who finds themselves working in a marketing role who hasn’t had the benefit of studying marketing theory and fundamentals. Get up to speed on developments, techniques and the giants of marketing thinking from the last 150 years while also skilling yourself up with all the essential marketing skills concepts and techniques you hear others talk about which you’ve never really understood. Raise your game and go get yourself a copy.
Every David Ogilvy book ever written
UK – http://www.amazon.co.uk/David-Ogilvy/e/B000APAF1O/
US – http://www.amazon.com/David-Ogilvy/e/B000APAF1O/
Being Direct – Lester Wonderman
The Professional Marketer – Tim Matthews
Download Episode 131