If you have ever studied marketing you will have come across PR Smith’s SOSTAC® Plan. But what is SOSTAC® and how can you use it to improve your results in a digital world?

Daniel walks us through the original inspiration for so many marketing planning systems with a specific focus on how it can be applied to define and improve your digital marketing campaign planning and processes.

Useful resources:

Useful books by PR Smith

SOSTAC® is a registered trade mark of PR Smith. For more information on SOSTAC® Planning & becoming a SOSTAC® Certified Planner visit www.SOSTAC.org

Download Episode 146