What is the social media course?
Whether you need to focus on a specific channel or address issues like social media policy, process or management, we can deliver a bespoke social media training course tailored to your needs.
The course is a hands-on guide to social media. It explores how social media is an essential element of any successful marketing activity, and demonstrates how appropriate measurement techniques can help judge the impact of these campaigns.
The course also covers a range of tools and techniques that can help attendees to manage the time they commit to social media most effectively. Delegates will leave with practical knowledge of how to help plan, implement and optimise social media activity. Online tools and reference materials are highlighted throughout, ensuring that delegates leave with solid, hands-on knowledge that they can implement immediately.
What you will leave with
Social Media 1 or 2 Day Course
This course is aimed at anyone who wants to improve their organisation’s social media activity or planning.
Social media in perspective – core trends and challenges
Understanding social media and the user journey
The importance of going beyond Likes and Followers
Social, web and email (eCRM) working together
Social media channels hands-on
Social planning and audience targeting – selecting the right channels
Social media and content in practice
Social CRM and activity planning
Identifying influencers and advocates
Social proof and social scoring
Tools for efficiency and effectiveness
Social media monitoring
Social media measurement and optimisation
The importance of goals
Our trainers have extensive experience delivering real-world campaigns for many of the world's leading brands. This means you are not just attending a training course, but will get customised consultative insights and experience throughout the day, with suggested solutions to your individual challenges.
We pride ourselves on delivering training that is fully consultative and outputs plans that can be implemented in the real-world. All of our courses include workshop activities that generate content and plans to help you achieve your business objectives.