What is the digital marketing course?

This course covers the full range of digital marketing disciplines to ‘fast-track’ your team’s knowledge. These can be purely tactical, strategic or mix elements of both across a full spectrum of knowledge levels.

This intensive three-day course will give attendees a thorough understanding of how digital marketing can be used effectively, and provide a set of tools and techniques they can take away and use immediately.

As well as covering each of the different digital channels and best practice for their use, the course will also cover strategic planning and the effective use of data and analytics for calculating ROI. Using practical examples from relevant organisations throughout, and giving attendees the opportunity to try out various tools and techniques, the course will take a real hands-on and practical approach.Attendees will be provided with a full set of support materials, including a digital marketing toolkit that documents all of the tools discussed and a range of blogs, podcasts and videos to reinforce their learning.

What you will leave with

Digital Marketing 3 Day Course
This course is aimed at anyone who wants to improve their digital skills and build holistic knowledge of how to get the most from digital marketing. It is suitable for newcomers to the topic or those with some practical experience who want to improve their skills.

Digital marketing in perspective

Understanding the target audience and their journey

The role of content

Search optimisation step-by-step

Paid search

Social media in practice

Display and paid media

Email marketing best practice

Using analytics to optimise campaigns and prove ROI

Setting goals and getting the most from analytics

Digital strategy planning framework


Our trainers have extensive experience delivering real-world campaigns for many of the world's leading brands. This means you are not just attending a training course, but will get customised consultative insights and experience throughout the day, with suggested solutions to your individual challenges.

We pride ourselves on delivering training that is fully consultative and outputs plans that can be implemented in the real-world. All of our courses include workshop activities that generate content and plans to help you achieve your business objectives.

Target Internet's first class training helped underpin significant year-on-year revenue uplift within Pearson UK’s team. New techniques learned around digital marketing and lead nurturing allowed the team to improve its efficiency, customer relevance and ultimately generate more marketing qualified leads. It also contributed to the team’s motivation, and sharing of ideas and gave them real perspective on what best practice looks like in B2B marketing.
Jean-Michel Maltais, Interim VP Marketing, Pearson