Daniel walks us through some rather clever marketing psychology techniques which can help you to secure more sales and improve your overall online sales results by making use of a number of cognitive biases. We discuss some of the ethical issues surrounding the use of psychological techniques and how they can apply to digital marketing.

Techniques covered include:

  • How to use Cognitive Biases
  • How to make use of Scarcity
  • How to use Social Proof
  • How to use Consistency
  • How to use Loss Aversion
  • How to use Confirmation Bias
  • How to use Anchoring
  • How to use the Decoy Effect
  • How to use Priming


Useful Links

Cognitive Biases Article

Italian driving licence Case study

Download Episode 149