Daniel walks us through some rather clever marketing psychology techniques which can help you to secure more sales and improve your overall online sales results by making use of a number of cognitive biases. We discuss some of the ethical issues surrounding the use of psychological techniques and how they can apply to digital marketing.
Techniques covered include:
- How to use Cognitive Biases
- How to make use of Scarcity
- How to use Social Proof
- How to use Consistency
- How to use Loss Aversion
- How to use Confirmation Bias
- How to use Anchoring
- How to use the Decoy Effect
- How to use Priming
Useful Links
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