“Fake it till you make it,” is how the old saying goes, but have too many social influencers taken that old adage too much to heart in the race to look as popular and as influential as possible?

In the wake of some interesting in-depth research into levels of fakery on popular social media channels, Ciaran and Daniel explore fake social accounts and followers and fake interactions. We’ve spent some time investigating the dark side of Social media metrics so we can explore how they get gamed.

Ever felt that the reach metrics of influencers don’t quite tally with actual business results? Is your influencer marketing programme being scammed by influencers gaming social algorithms with fake followers and fake interactions? Listen in and learn how shady social media practices could be skewing your results and what you might do about it to correct course.

If you enjoyed this episode, have a listen to our follow up interview with Anders Ankarlid, the originator of the research explored in this episode

Useful Links

Target Internet Guide to Working with Instagram Influencers

PRWeek Article

More detailed write up of this research by Anders Arkalid.

Google Trends

Keywords Everywhere

Google Keyword Planner Tool

Hype Auditor Slide Deck

PR week Autumn research Endelbach

Instagram crackdown on fake accounts

New York Times Investigation into Celebrities buying fake followers

What is a click farm?

SparkToro Twitter Fake Follower Audit

Hype Auditor


Fakecheck worst offenders

Fakecheck 10 best accounts

Moz Link Explorer


Download Episode 220