We have pulled together an essential skills development toolkit to help businesses identify their strong digital skills and where there are areas for improvement.

The toolkit will guide you through obtaining this data and then how you can use it to upskill your teams, which is vital for meeting business objectives and overcoming organisational challenges.

What does the development guide include?


  • Resources to benchmark your skills and digital capability
  • Resources to assess where there are skills gaps and areas of improvement
  • A development strategy template for both managers and staff to help you create a bespoke training plan
  • Recommendations and guidance on ways to upskill your team across all areas of digital disciplines


Who is this skills toolkit for?

This toolkit is fundamental for business owners, marketing directors or anybody who manages a team and is looking for ways to develop their team’s digital marketing skills as well as their own.

Download the skills development toolkit for free: